My Toronto Education Worker
In response to potential job cuts and misinformation in the media, the Toronto Education Workers (TEW) aimed to develop a public awareness campaign. The focus of the campaign was to educate the public about the importance of ALL education workers within the Toronto District School Board. Union Marketing worked with TEW to create a campaign utilizing TV commercials, focussed on the honest perspectives school children have about their education workers.
TV Commercials
A series of Television commercials were developed, focusing on union members and the work they do. The commercials focused on real school children perspectives of their education workers.
Media Buy
Television commercials were aired on popular Toronto television networks to reach families and residents.
The Television Commercials in this campaign increased awareness and appreciation for the work Toronto Education Workers do in the schools. We tracked the unions online presence during this campaign and noticed a significant increase in engagement.
TV Commercials
A series of Television commercials were developed, focusing on union members and the work they do. The commercials focused on real school children perspectives of their education workers.
Media Buy
Television commercials were aired on popular Toronto television networks to reach families and residents.
In response to potential job cuts and misinformation in the media, the Toronto Education Workers (TEW) aimed to develop a public awareness campaign. The focus of the campaign was to educate the public about the importance of ALL education workers within the Toronto District School Board. Union Marketing worked with TEW to create a campaign utilizing TV commercials, focussed on the honest perspectives school children have about their education workers.