Safe Schools Now
The Ontario Secondary School Teachers’ Federation (OSSTF) Toronto Teachers needed a campaign to inform the community about serious safety/health issues affecting school staff and students. Our team worked with OSSTF on the campaign elements using print and social media to promote this message.
Media Buys
Newspaper ads were strategically placed in local newspapers in Toronto, urging community members and supporters to lobby their trustees on this issue.
Website
A campaign website was developed offering further information about health and safety issues in Toronto schools. The website included a program where supporters could write to their local trustee.
Website
A campaign website was developed offering further information about health and safety issues in Toronto schools. The website included a program where supporters could write to their local trustee.
Social Media Video
A video ad linked to the campaign website, was advertised on popular social media platforms (Facebook and YouTube) to reach a larger demographic.
OSSTF Toronto Teachers’ safety ads received ample recognition and engagement from community members online. The campaign prompted a discussion about safety issues in Toronto schools. It also resulted in communication between community members and their local trustees.
Media Buys
Newspaper ads were strategically placed in local newspapers in Toronto, urging community members and supporters to lobby their trustees on this issue.
Website
A campaign website was developed offering further information about health and safety issues in Toronto schools. The website included a program where supporters could write to their local trustee.
Website
A campaign website was developed offering further information about health and safety issues in Toronto schools. The website included a program where supporters could write to their local trustee.
Social Media Video
A video ad linked to the campaign website, was advertised on popular social media platforms (Facebook and YouTube) to reach a larger demographic.
The Ontario Secondary School Teachers’ Federation (OSSTF) Toronto Teachers needed a campaign to inform the community about serious safety/health issues affecting school staff and students. Our team worked with OSSTF on the campaign elements using print and social media to promote this message.