Don’t call Print ‘Ancient’: What printed products can do for your union

With digital media expanding rapidly over the past decade, other more traditional methods of communication have taken a back seat. Digital is easier to share and easier on the wallet, after all. But before ruling out printed products as an ‘ancient’ method of communication, here’s why we think printed products are still extremely important elements of effective campaigns.

Printed products can:

  • Increase the exposure of your campaign;
  • Offer an alternative method of communication for those who aren’t as digitally savvy;
  • Spread your message through multiple platforms, increasing awareness through a larger audience;
  • Direct people to your digital channels, increasing online engagement; and
  • Connect you with your demographic on a deeper level, by personalizing products targeted to your audience.

Before casting print aside, think about the benefits it can provide!