Organizing Campaign

With part-time workers facing unfair work practices in Ontario colleges, OPSEU launched an organizing campaign focused on improving college workplaces throughout the province. Using a wide range of communication initiatives, we exposed unfair practices occurring in Ontario colleges and directed workers to platforms where they could sign up to the campaign. We successfully worked together with OPSEU to launch and drive the largest organizing campaign in Canadian history.

Media Buys

Campaign ads were strategically placed at bus shelters near colleges to introduce the campaign and encourage engagement from full and part-time college workers.

E-Blasts

Informational e-blasts were sent out to college workers over the span of the campaign, keeping them informed of campaign news and events while encouraging them to become further involved.

E-Blast Monitoring

E-blasts to each college were individually monitored and reported. Ongoing analysis provided measuring tools to target overall improvements that needed to be made to improve the campaign’s reach. The email methodology used in this campaign proved to be integral to its success.

Mailers

A series of personalized mailers were sent out to college workers, outlining the benefits of joining OPSEU and providing them with general information about the campaign. A sign-up card and reply envelope were included to provide workers with a simple and direct way to sign up with OPSEU.

A MAJORITY OF PART-TIME WORKERS SIGNED CARDS, AND A PROVINCE-WIDE VOTE TO ORGANIZE WORKERS WAS HELD IN JUNE 2016. IN DECEMBER 2016, THE COLLEGE WORKER COUNCIL ATTEMPTED TO OVERTURN THE PART-TIME COLLEGE WORKERS’ VOTE TO ORGANIZE AND REQUESTED THAT A NEW VOTE BE HELD. HOWEVER, THE REQUEST WAS DISMISSED, RESULTING IN AN IMPORTANT VICTORY FOR OPSEU!