Safe Schools Now

Safe Schools Now

The Ontario Secondary School Teachers’ Federation (OSSTF) Toronto Teachers needed a campaign to inform the community about serious health and safety issues affecting school staff and students. Our team worked with OSSTF to develop campaign elements, using print and social media to promote their message.

Media Buys

Newspaper ads were strategically placed in local newspapers throughout the GTA, urging community members and supporters to lobby their trustees on the issue.

Website

A campaign website was developed, offering further information about health and safety issues in Toronto schools. The website included a form allowing campaign supporters to write a direct email to their local trustee.

Website

A campaign website was developed, offering further information about health and safety issues in Toronto schools. The website included a form allowing campaign supporters to write a direct email to their local trustee.

Video

A video ad, linked to the campaign website, was advertised on popular social media platforms (Facebook and YouTube) to aid the campaign in reaching a larger audience.

OSSTF TORONTO TEACHERS’ SAFETY ADS RECEIVED AMPLE RECOGNITION AND ENGAGEMENT FROM COMMUNITY MEMBERS ONLINE. THE CAMPAIGN PROPTED A DISCUSSION ABOUT SAFETY ISSUES IN TORONTO SCHOOLS. IT ALSO RESULTED IN INCREASED COMMUNICATION BETWEEN COMMUNITY MEMBERS AND THEIR LOCAL TRUSTEES.