My Toronto Education Worker

In response to potential job cuts and misinformation in the media, the Toronto Education Workers (TEW) aimed to develop a public awareness campaign that would inform the public about the important jobs education workers do within TDSB (Toronto District School Board) schools. Union Marketing worked with the TEW to create a public awareness campaign that showcased the importance of various job classifications within the union through a series of TV advertisements, focusing on the unique perspectives of school children.

TV Commercials

A series of television commercials were developed, focusing on education workers and the work they do, as told from the unique perspectives of school children.

Media Buy

The television commercials were aired on popular local networks in order to reach a wide-spanning audience of families and residents from across the GTA.

THE TELEVISION COMMERCIALS INCREASED AWARENESS AND APPRECIATION FOR THE WORK TORONTO EDUCATION WORKERS DO IN SCHOOLS THROUGHOUT THE GTA. WE TRACKED TEW’S ONLINE PRESENCE DURING THE SPAN OF THE CAMPAIGN AND NOTICED A SIGNIFICANT INCREASE IN ENGAGEMENT.