Level UP!

OPSEU was in need of a campaign that would entice college workers to engage with the union’s organizing campaign - Sign Up. An interactive, online gaming platform and award system was developed by our team to inform, engage and hold the attention of full and part-time college workers.

Gamification

Our team launched an online platform - offering games and informative quizzes - with the goal of engaging college workers across Ontario. Through the platform, members were also encouraged to sign up and learn more about the campaign.

Email Marketing

E-blasts containing updates and new information about the campaign were sent out to registered users of Level Up! to maintain their interest as they progressed through each level of the platform.

Mobile App

Level Up! was optimized for mobile use, allowing users convenient access on the go. Implementation of the mobile app resulted in increased activity on the platform as workers could more easily access online games and activities in their spare time.

Schedule Challenge

To connect with and inform them about the benefits of organizing, workers were presented with various online challenges they could solve to progress within Level Up!.

MANY COLLEGE WORKERS SIGNED UP TO THE PLATFORM. THIS PROVIDED INCREASED SUPPORT AND ENGAGEMENT DURING THE ORGANIZING DRIVE. A MAJORITY OF PART-TIME WORKERS SINGED UNION CARDS. IN JUNE 2016, A PROVINCE-WIDE VOTE WAS HELD TO ORGANIZE WORKERS. IN DECEMBER 2016, THE COLLEGE WORKER COUNCIL ATTEMPTED TO OVERTURN THE PART-TIME COLLEGE WORKERS’ VOTE TO ORGANIZE AND REQUESTED THAT A NEW VOTE BE HELD. HOWEVER, THE REQUEST WAS DISMISSED, RESULTING IN AN IMPORTANT VICTORY FOR OPSEU!