Coming Attractions

ETT (the Elementary Teachers of Toronto) was looking for a way to inform its members of significant collective agreement articles achieved in its most recent round of bargaining. Our team worked with ETT to come up with an innovative solution that would provide its members with information about new collective agreement features in a way that would be easy to understand.

Collective Agreement

Additions/changes to ETT’s collective agreement were reviewed, deconstructed and written out in script format for implementation in the animation.

Video

An animated video - called Coming Attractions - was developed to highlight and outline specific additions/changes to the new collective agreement; the animation included a scripted voice-over explaining each feature in detail.

ETT’S COMING ATTRACTIONS VIDEO WAS WELL-RECEIVED BY THE MEMBERSHIP. THE CAMPAIGN ANIMATION PROVIDED MEMBERS WITH A FUNDAMENTAL UNDERSTANDING OF THEIR NEW COLLECTIVE AGREEMENT.