Better Mac

CUPE Local 3906 was looking to develop a strike aversion campaign that would assist in informing members and the public about issues the local was facing at the bargaining table. Our team worked to develop memorable campaign branding and promotional materials to bring the local’s issues to the spotlight.

Awareness Campaign

Primary bargaining issues were presented to members and the community through the distribution of branded campaign materials and promotional products.

Brand Development

A slogan and branding elements were developed for the campaign. The new branding highlighted a number of key bargaining issues and included a call to action, which called on the community, students and Local 3906 members to assist in building a better Mac (#BetterMac).

THE CAMPAIGN BUILT AWARENESS AROUND BARGAINING ISSUES THAT WERE MOST IMPORTANT TO MEMBERS. THE CAMPAIGN RECEIEVED POSITIVE RECOGNITION IN THE SILHOUETTE, MCMASTER UNIVERSITY’S STUDENT NEWSPAPER.