The organization was looking to expand awareness of their internal divisions through an additional medium. A cartoon was previously created to showcase Local 416 divisions but was not able to display jobs in depth because of length restrictions.
Our team met with the unit chair for each Local 416 division to gather information about various job roles. The book was illustrated using existing 416 characters – based off of real Local 416 members.
Our team aimed to develop an activity book that would showcase each of Local 416’s divisions through various scenarios. Activities were featured to assist in providing education about each division in an interactive way.
The completed 16-page activity book was printed in-house and distributed to families of a variety of backgrounds and economic standings free of charge during movie nights.
What we did
Graphic Design / Print Services / Illustration