Don’t Turn Your Back to the Track Campaign
The Teamsters were looking to develop a campaign for the National Day of Mourning that would bring members together to remember workers killed or injured on the job.
A mail-out campaign was developed, encouraging members to wear a branded hat in support of the National Day of Mourning. Using information provided by the local, we developed a bold postcard design to send out to members. Hats were customized with similar branding. The hats and postcards were packaged together and sent out to the membership.
We aimed to develop a campaign that would assist in showing union-wide solidarity amongst Teamsters members.
The campaign resulted in a lot of positive feedback from the members.
What we did
Mail and Letter Shop Service