Local 2331 expressed a need to update their image in an effort to reinvigorate member and community involvement.
Our team developed full branding for the local, including a logo and visual design guidelines. The new branding was introduced in a membership package, along with a custom calendar/handbook, and was implemented on the local’s new website and membership email platform.
We worked as a team to develop a local-specific brand identity based on the vision of the union and their internal structure (classifications).
An overall identity was developed for CUPE Local 2331, representing the unique history of the local and its membership. Reflective of CUPE Local 2331’s various classifications, the logo allows for the local to be easily recognized through its design. In addition to providing the local with an updated identity, our team also worked to develop an updated website for the local, providing a place for members to access important information at any time.
What we did
Photography / Graphic design / Web design