Recently, our friends at CUPW (Canadian Union of Postal Workers) approached us to assist them with the development and production of Pride-oriented t-shirt concepts. As a diverse company that observes and celebrates Pride each year, it was truly an honour to be a part of this project; we are all very proud of the end result.
With Pride festivities around the corner, our team wanted to develop a product that would not only coincide with the message CUPW wanted to convey, but represent Pride as well. By playing off the local’s original Come Out and Play tagline, we were able to try out a few additional concepts before settling on this simple, yet effective end result. It’s bold, playful and, most importantly, memorable.
We augmented the initial visual concept, adding two large doors for wording to flow through; this concept allowed us to showcase a clear message – Come out and be accepted/Come out and play! The finished t-shirts not only embody Pride – they help promote acceptance and solidarity amongst the membership.
We would like to take this opportunity to thank CUPW and their membership for allowing us to be a part of something truly wonderful. We look forward to working with your local in the future!
The Union Marketing Team