Organizing Campaign
Part-time college workers were faced with unfair work practices in Ontario colleges. OPSEU launched an organizing campaign with a focus on improving college workplaces. Using a wide range of communication initiatives, we exposed unfair practices and directed workers to platforms where they could sign up to the campaign. Along with OPSEU we were successful driving the largest organizing campaign in Canadian history.
Media Buys
Campaign ads were strategically placed at bus shelters near the colleges to introduce the campaign and engage full and part-time college workers. 
E-Blasts
Informational e-blasts were sent out to college workers over the duration of the campaign, keeping them informed of campaign news and events while encouraging them to become further involved. 
E-Blast Monitoring
E-blasts to each of the colleges were individually monitored and reported. Ongoing analysis provided measuring tools for overall improvements to the campaign. The email methodology used in this campaign proved to be integral to the success of this campaign.
Mailers
A series of personalized mailers were sent out to college workers, outlining the benefits of joining OPSEU and providing them with general information about the campaign. A sign-up card and reply envelope were included to provide workers a way to sign up with OPSEU.
A majority of part-time workers signed cards and a province-wide vote to organize workers was held in June 2016. In December 2016, the College Worker Council attempted to overturn the part-time college workers’ vote to organize and requested that a new vote be held. The request was dismissed, resulting in an important victory for OPSEU.
Media Buys
Campaign ads were strategically placed at bus shelters near the colleges to introduce the campaign and engage full and part-time college workers. 
E-Blasts
Informational e-blasts were sent out to college workers over the duration of the campaign, keeping them informed of campaign news and events while encouraging them to become further involved. 
E-Blast Monitoring
E-blasts to each of the colleges were individually monitored and reported. Ongoing analysis provided measuring tools for overall improvements to the campaign. The email methodology used in this campaign proved to be integral to the success of this campaign.
Mailers
A series of personalized mailers were sent out to college workers, outlining the benefits of joining OPSEU and providing them with general information about the campaign. A sign-up card and reply envelope were included to provide workers a way to sign up with OPSEU.
Part-time college workers were faced with unfair work practices in Ontario colleges. OPSEU launched an organizing campaign with a focus on improving college workplaces. Using a wide range of communication initiatives, we exposed unfair practices and directed workers to platforms where they could sign up to the campaign. Along with OPSEU we were successful driving the largest organizing campaign in Canadian history.