Media Buys

Increase exposure of your campaign messaging through strategic digital and traditional media buys. Sourcing and selecting optimal media platforms is a scientific process. Our media planning professionals will work with you to determine the best combination of media to achieve your marketing objectives.

Features

Print

  • Newspaper
  • Magazine
  • Mail distribution
  • Flyers

TV/Radio

  • Production
  • Multilingual
  • Local/Federal reach
  • Targeted network selection

Out of Home

  • Transit
  • Billboards
  • Posters
  • Digital signage

Online

  • Social media
  • Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
  • Web publications
  • Remarketing campaigns

Reach

Ensure maximum exposure of your message by utilizing a variety of media outlets.

Targeting

Focus your messaging to a specific or holistic demographic.

Cost-effective

With a wide range of options, you can tailor your reach to your appropriate budget.

Reporting

Gauge the success of your campaign with surveys, focus groups and online analytics.

Membership Engagement with Media Buys

Develop a stronger connection with your members through use of the media buys. Leverage our services to optimize member experience and engagement.

  • Campaigns

    Utilize our talented, experienced marketing professionals to create engaging media buy productions.

  • Union Software

    Advance your media campaign with innovative technology such as augmented and/or virtual reality.

  • IT Services

    Let our I.T. staff build an interactive website for your media buy campaign.

  • Print

    Couple your media buys with a tactical direct mailer to draw more attention to your campaign.

  • Promotional Products

    Solidify your campaign identity with a memorable promotional product.

Why Union Marketing?

A union with stronger bargaining power

Give your bargaining committee a stronger voice through bargaining surveys, continuous updates and comprehensive grievance data analysis.

A more effective leadership

Think like a member and build credibility as leaders. Pave the road for the future of your union and realize the full potential of the labor movement.

Political influence

Inform your members about the positions of political parties around the issues that matter most to their jobs, families, and standard of living; help your members make more informed decisions and influence politicians to act.

A more informed & engaged membership

Is your union prepared to connect? Bridge the communication gap and encourage your members to participate through relevant, innovative and interactive technology.

Community support

Your union is embedded within its community. Build awareness of your union’s impact on the community’s social and economic well-being.

Social awareness

“If you want to achieve social change, our thoughts must be innovative and our actions revolutionary.”
– Shy Jacoby, President of Union Marketing