Level UP!
OPSEU needed a campaign that would entice college workers to engage with the organizing campaign – Sign Up. An interactive, online gaming platform and award system was developed by our team to inform and engage the full and part-time college workers.
Gamification
We launched an online platform offering games and quizzes, with the goal of engaging college workers across Ontario, encouraging them to sign up and learn more about the campaign.
Email Marketing
E-blasts containing updates and new information about the campaign were sent out to registered users of Level Up to maintain their interest in the platform.
Mobile App
Level Up was optimized for mobile use, allowing users convenient access on the go. This resulted in increased activity on the platform as workers could more easily access online games and activities in their spare time.
Scenario Challenges
To connect with workers and inform them about the benefits of organizing, they were presented with various online challenges.
Many college workers signed up to the platform provided an increased support and engagement during the organizing drive. A majority of part-time workers signed union cards. In June 2016, a province-wide vote to organize workers was held. In December 2016, the College Worker Council attempted to overturn the part-time college workers’ vote to organize and requested that a new vote be held. The request was dismissed resulting in an important victory for OPSEU.
Gamification
We launched an online platform offering games and quizzes, with the goal of engaging college workers across Ontario, encouraging them to sign up and learn more about the campaign.
Email Marketing
E-blasts containing updates and new information about the campaign were sent out to registered users of Level Up to maintain their interest in the platform.
Mobile App
Level Up was optimized for mobile use, allowing users convenient access on the go. This resulted in increased activity on the platform as workers could more easily access online games and activities in their spare time.
Scenario Challenges
To connect with workers and inform them about the benefits of organizing, they were presented with various online challenges.
OPSEU needed a campaign that would entice college workers to engage with the organizing campaign – Sign Up. An interactive, online gaming platform and award system was developed by our team to inform and engage the full and part-time college workers.