In Your Neighbourhood
Faced with major concessions, CUPE 416 Waste Management employees went on strike in summer 2009. With Torontonians upset about the status of waste collection and negative stories of the strike surfacing in the media, CUPE 416 needed a PR campaign to reconnect with city residents. Our team set out to assist CUPE 416 in revamping its public image. The campaign focus was on the valuable services municipal workers provide to their residents.
FAMILY MOVIE NIGHTS
Sponsored family movie nights were hosted by CUPE 416 at municipal parks during the summer. These events created a platform for union members to connect with their community, while providing a valuable free service.
ANIMATION CONCEPT
CUPE 416 executives met with Union Marketing to discuss a concept for an educational animation that would feature the union’s 12 units. Each unit chair was interviewed by our staff to accurately represent their respective units in this animation.
ANIMATED SHORT
The campaign’s five-minute animated short, was played at movie nights to entertain and inform attendees before each full-length movie.
By hosting these events and keeping residents informed, the union increased visibility online and in the community in a positive way. The ‘movie nights’ campaign resulted in high attendance and positive interaction. CUPE 416’s animated short was also well-received, serving as a source of entertainment as well as a tool to inform members of the community about the valuable services municipal employees provide.
FAMILY MOVIE NIGHTS
Sponsored family movie nights were hosted by CUPE 416 at municipal parks during the summer. These events created a platform for union members to connect with their community, while providing a valuable free service.
ANIMATION CONCEPT
CUPE 416 executives met with Union Marketing to discuss a concept for an educational animation that would feature the union’s 12 units. Each unit chair was interviewed by our staff to accurately represent their respective units in this animation.
ANIMATED SHORT
The campaign’s five-minute animated short, was played at movie nights to entertain and inform attendees before each full-length movie.
Faced with major concessions, CUPE 416 Waste Management employees went on strike in summer 2009. With Torontonians upset about the status of waste collection and negative stories of the strike surfacing in the media, CUPE 416 needed a PR campaign to reconnect with city residents. Our team set out to assist CUPE 416 in revamping its public image. The campaign focus was on the valuable services municipal workers provide to their residents.