Hands Off my Benefits
OCEU was up against a tough round of bargaining with the government. Facing a net zero mandate, the union needed an awareness campaign to educate their membership. Our creative team worked with OCEU to create a campaign – Hands Off My Benefits – which exposed the drastic concessions affecting both retirees and active members.
Strike Mailer
A personalized mailer was sent out to the members informing them of concessions proposed by the WISB and encouraged them to get involved in the campaign.
Animation
An informative animation was created to highlight the bargaining issues OCEU was facing.
Strike
To get the employer back to the bargaining table, OCEU held a simultaneous demonstration across multiple worksites in Ontario. The rally demonstrated strength and solidarity among the OCEU membership.
OCEU’s membership responded positively to the campaign. The rally was successful with hundreds of members and supporters in attendance. Shortly after the campaign’s launch OCEU reached an agreement with the WSIB.
Strike Mailer
A personalized mailer was sent out to the members informing them of concessions proposed by the WISB and encouraged them to get involved in the campaign.
Animation
An informative animation was created to highlight the bargaining issues OCEU was facing.
Strike
To get the employer back to the bargaining table, OCEU held a simultaneous demonstration across multiple worksites in Ontario. The rally demonstrated strength and solidarity among the OCEU membership.
OCEU was up against a tough round of bargaining with the government. Facing a net zero mandate, the union needed an awareness campaign to educate their membership. Our creative team worked with OCEU to create a campaign – Hands Off My Benefits – which exposed the drastic concessions affecting both retirees and active members.