Better Mac
CUPE Local 3906 was in negotiations and wanted to develop a strike aversion campaign. The focus of the campaign was to inform members and the public about issues the local was facing at the bargaining table. Our team developed memorable campaign branding and promotional materials to bring the union’s issues in the spotlight.
Awareness Campaign
Bargaining issues were presented to members and the community using branded campaign materials and promotional products.
Brand Development
We developed A slogan and branding elements for the campaign. The new branding highlighted key bargaining issues. It also included an inspiring call-to-action, calling on the community, students and Local 3906 members to assist in building a better Mac - #BetterMac
The campaign built awareness around the bargaining issues to the members. The campaign received positive recognition in the Silhouette, McMaster University’s student newspaper.
Awareness Campaign
Bargaining issues were presented to members and the community using branded campaign materials and promotional products.
Brand Development
We developed A slogan and branding elements for the campaign. The new branding highlighted key bargaining issues. It also included an inspiring call-to-action, calling on the community, students and Local 3906 members to assist in building a better Mac - #BetterMac
CUPE Local 3906 was in negotiations and wanted to develop a strike aversion campaign. The focus of the campaign was to inform members and the public about issues the local was facing at the bargaining table. Our team developed memorable campaign branding and promotional materials to bring the union’s issues in the spotlight.