Our Company

Union Marketing is a creative marketing firm focused on BRINGING INNOVATION TO UNIONS. We assist unions and associations alike in building successful promotional campaigns and modernizing their communications through innovative products and services.

Union Marketing strives to increase awareness of current issues that affect unions while promoting the positive change needed to implement fair and safe work environments for current and future generations. We assist unions in mobilizing their community and memberships to increase positive public perception and keep accessible, high quality services in place for the community and for all hard-working Canadians.

Unionized since 2013, our staff have a unique understanding of union culture and issues surrounding the labour movement. Through this understanding, we are able to provide clients with the services that are most effective in cultivating a thriving membership.

Our Team

With an extensive skillset and firsthand experience in labour, our team has the capacity to develop highly effective campaigns and solutions to assist your union in achieving success when bargaining, organizing, or communicating with members.

  • Shy Jacoby
    Shy Jacoby Chief Executive Officer
  • Roman Pavlyk
    Roman Pavlyk Technical Director
  • Tim Hirasawa
    Tim Hirasawa Chief Financial Officer
  • Mark Bourck
    Mark Bourck Chief Operating Officer
  • Rosario Marchese
    Rosario Marchese Advisor
  • Cosmo Mannella
    Cosmo Mannella Advisor
  • Michael MacIsaac
    Michael MacIsaac Advisor
  • Elena Jacoby
    Elena Jacoby HR/Operations
  • Ransford Rayner
    Ransford Rayner Print Shop Manager
  • Anthony Aligaen
    Anthony Aligaen Communications Manager
  • Adam Chow
    Adam Chow Project Manager
  • Kelsea Mahabir
    Kelsea Mahabir Research Director
  • Elisha Busby
    Elisha Busby Chief Editor
  • Vina Aligaen
    Vina Aligaen Sales Representative
  • Vlad Minkovski
    Vlad Minkovski Product Manager
  • Bella Nagra
    Bella Nagra Bookkeeper
  • Errin Weatherup
    Errin Weatherup Interactive Media Writer
  • Jason Costa
    Jason Costa Field Journalist
  • Sandy John
    Sandy John 2D Animator / Illustrator
  • Arnold Seloterio
    Arnold Seloterio Web Application Engineer
  • Mark J. Nicolas
    Mark J. Nicolas Web Developer
  • Liviu Tabacaru
    Liviu Tabacaru Graphic Designer
  • Kirill Blagodatnykh
    Kirill Blagodatnykh Web Application Engineer
  • Darwin Marcelo
    Darwin Marcelo Production Assistant
  • Alex Zaretskyi
    Alex Zaretskyi Web Application Engineer
  • Oksana Azarova
    Oksana Azarova Web Application Engineer
  • Adnan Hasic
    Adnan Hasic Support Technician
  • Alex Baletskyi
    Alex Baletskyi Web Application Engineer
  • Andrii Damm
    Andrii Damm Mobile Application Developer

Our Union

In order to reflect our company’s commitment to the union values of fairness and equity, Union Marketing unionized as CUPE Local 5277 in 2013. Senior management encouraged and supported the right of workers to form a union. This created a stronger relationship with our staff and client base.

As union members, our staff has a unique understanding of union culture and issues surrounding the labour movement. This allows us to provide clients with the services that are most effective in cultivating an engaged membership.

Learn more about CUPE Local 5277 – Union Marketing Employees.