Our Company

Union Marketing is a creative marketing firm focused on BRINGING INNOVATION TO UNIONS. We assist unions and associations alike in building successful promotional campaigns and modernizing their communications through innovative products and services.

Union Marketing strives to increase awareness of current issues that affect unions while promoting the positive change needed to implement fair and safe work environments for current and future generations. We assist unions in mobilizing their community and memberships to increase positive public perception and keep accessible, high quality services in place for the community and for all hard-working Canadians.

Unionized since 2013, our staff have a unique understanding of union culture and issues surrounding the labour movement. Through this understanding, we are able to provide clients with the services that are most effective in cultivating a thriving membership.

Our Team

With an extensive skillset and firsthand experience in labour, our team has the capacity to develop highly effective campaigns and solutions to assist your union in achieving success when bargaining, organizing, or communicating with members.

  • Shy Jacoby
    Shy Jacoby Chairman & CEO
  • Omid Razavi
    Omid Razavi Vice President
  • Roman Pavlyk
    Roman Pavlyk Technical Director
  • Tim Hirasawa
    Tim Hirasawa Chief Financial Officer
  • Rosario Marchese
    Rosario Marchese Advisor
  • Cosmo Mannella
    Cosmo Mannella Advisor
  • Elena Jacoby
    Elena Jacoby HR/Operations
  • Ransford Rayner
    Ransford Rayner Print Shop Manager
  • Anthony Aligaen
    Anthony Aligaen Communication Manager
  • Adam Chow
    Adam Chow Project Manager
  • Elisha Busby
    Elisha Busby Chief Editor
  • Bella Nagra
    Bella Nagra Bookkeeper
  • Vina Aligaen
    Vina Aligaen Sales Representative
  • Errin Weatherup
    Errin Weatherup Interactive Media Writer
  • Nicolas Tejada
    Nicolas Tejada Graphic Designer
  • Jason Costa
    Jason Costa Field Journalist
  • Sandy John
    Sandy John 2D Animator / Illustrator
  • Arnold Seloterio
    Arnold Seloterio Web Application Engineer
  • Mark J. Nicolas
    Mark J. Nicolas Web Developer
  • Zachary Skalin
    Zachary Skalin Web Developer
  • Edward Pigulski
    Edward Pigulski Support Technician
  • Liviu Tabacaru
    Liviu Tabacaru Graphic Designer
  • Kirill Blagodatnykh
    Kirill Blagodatnykh Web Developer
  • Edwin Yang
    Edwin Yang Graphic Designer
  • Darwin Marcelo
    Darwin Marcelo Production Assistant

Our Union

In order to reflect our company’s commitment to the union values of fairness and equity, Union Marketing unionized as CUPE Local 5277 in 2013. Senior management encouraged and supported the right of workers to form a union. This created a stronger relationship with our staff and client base.

As union members, our staff has a unique understanding of union culture and issues surrounding the labour movement. This allows us to provide clients with the services that are most effective in cultivating an engaged membership.

Learn more about CUPE Local 5277 – Union Marketing Employees.